主题：Online Seminar of Early Career Researchers
地点：Zoom会议号：934 7327 2489，密码：175034
Title: Reflection on Remote Teaching in NUAA amidst COVID-19
After the outbreak of COVID-19 pandemic, universities in China including NUAA have switched to remote teaching starting from the spring term of year 2020. In NUAA, the spring term officially started in middle February, while the campus was still closed. Teaching activities were carried out online since then by using designated online platforms. These platforms have been built well before the pandemic, but only as complementary tools until this year. Instructors are facing challenges while adopting this new way of teaching, such as difficulties in interacting with students and selecting means of assessment. Teaching process in some courses are also monitored by panels from the university for quality purposes. In general, remote teaching requires more time and efforts from instructors. Meanwhile, this new change also brings opportunities for instructors to refine the existing teaching modes by introducing more online approaches. As a national strategy proposed by the Ministry of Education, China, more courses will be reconstructed as an integration of online and offline teaching under the sponsorship of national teaching grants.
Title: Multiple media competition and advertising
The media industry has undergone a fundamental shift over the past decade as new online video websites have proliferated at an unprecedented scale. The fixed schedules of programmes broadcast by offline television stations are being challenged by the flexible on-demand broadcast offered by modern online channels. This changing environment has raised some problems for advertisers: it is necessary to monitor the changes in choices of programmes to adjust cross-channel advertising strategies. To that end, advertisers need to resolve a basic and critical question: whether and to what extent the online channels complement or substitute the traditional offline TV channels. This research proposes to adopt an economic theory and develop a flexible structural model that reflects the way alternatives interact in terms of utility and the correlation between unobservable behaviors. Three variables, media consumption diversity, programme preference and time constraints, are examined for segmenting the market and targeting potential consumers. The answers to whether and to what extent online channels complement (substitute) offline TV channels, are expected to be very useful in making strategic decisions like opening an online channel, TV content distribution and advertising cross channels.
Title: Smart logistics simulation and optimization in flow shop: a case of kitchen appliance factory
The adoption of the AGV in factory is not only a substitute of humans, but also a revolution of the whole logistics system for the flow shop. We introduce the main tasks in developing the smart logistics system via a real-world case of a kitchen appliance factory. The AGV is used in the three-layer building, including the logistics connecting the processing shop on the first floor and the assembling shop on the third floor. In this program, we developed a multifunctional trolley to adapt to the AGVs. Using a simple linear model and simulation in Anylogic, the required number and the utilization rate of AGVs, parking areas for the trolleys, number of stocking areas for the pallets, as well as the logistics routes using the AGV and human are optimized. Considerable economic benefits have been accomplished.
1）何沙玮，红牛彩票经济与管理学院副教授，硕士生导师。2015年毕业于加拿大滑铁卢大学系统设计工程系，获工学博士学位。现教授《运筹学》、《管理学原理（英文）》课程。主要从事社会与环境系统的冲突建模、群决策理论、民航碳减排协商治理等方向的研究。在European Journal of Operational Research、IEEE SMC Transactions: Systems、Group Decision and Negotiation 等英文期刊上发表SCI论文数篇，出版英文专著1部。主持并完成国家自然科学基金青年项目1项、省自然科学基础研究青年项目1项。主持博后面上项目1项。现任加拿大滑铁卢大学冲突分析研究所成员、IEEE SMC协会Technical Committee成员，IEEE SMC Transactions、Group Decision and Negotiation等英文期刊审稿人。欧盟校企合作项目（Erasmus JEUL Program）南航合同雇员。
2）宋连莲，女，红牛彩票经济与管理学院副教授。研究领域为消费者行为和计量模型。研究成果发表于International Journal of Forecasting, Journal of Advertising Research，Journal of the Association for Information Science and Technology，Energy Economics, Communications in Statistics-Simulation and Computation，International Journal of Logistics Management,《营销科学学报》 等中英文期刊上。出版英文专著一部。主持一项国家自然科学基金青年项目、一项江苏省自然科学基金青年项目和一项江苏省社会科学基金青年项目。成果的研究内容均是围绕计量/统计模型构建和消费者行为模拟所展开的，常用的理论包括营销学、统计学、计量经济学和运筹学等领域理论。
3）徐志涛，博士，红牛彩票讲师。主要研究方向为绿色供应链、服务供应链和智能制造相关研究。作为项目负责人，主持国家自然科学基金青年基金1项，主持航空科学基金1项，主持江苏省自然科学基金青年基金1项，主持国家博士后基金一等资助1项，主持浙江省博士后基金1项；作为项目骨干，参与卡塔尔国家研究基金项目1项、国家工信部绿色供应链重大专项和“两机”重大专项2项，以及多项国家和省部级科研项目；在学术期刊和国际会议上以第一作者已发表期刊论文14篇，其中SCI论文10篇，EI论文4篇，英文book chapter 1章节，英文会议论文3篇；申请国家发明专利4项；出版中文专著1部，参与中文学术著作1部（第三作者）；受邀担任Journal of Cleaner Production、International Journal of Production Research 、Renewable and Sustainable Energy Reviews、Computers & Industrial Engineering、Concurrent Engineering: Research and Applications 、Journal of Engineering Design 、International Journal of Industrial Engineering: Theory, Applications and Practice等高水平SCI期刊审稿人。